From heirloom repairs and custom gifts to full-scale production and brand development, this is a trusted resource for anyone bringing jewelry ideas to life. Whether you're refining a national brand or just refining old gold, expert support is available every step of the way.
With over 15 years of hands-on experience in CAD design, goldsmithing, and jewelry manufacturing, every project — from personal keepsakes to growing collections — is handled with clarity, care, and craftsmanship.
Whether it be repurposing old jewelry, creating a new collection for your business, or creating a new memory for your future, we can help with all your jewelry needs.
Product Development & Manufacturing
From concept to production, work with elite manufacturers and ensure your jewelry designs or repairs are executed flawlessly.
Appraisals & Refining
Understand and utilize the value of your previous investments and get the highest value for your jewelry.
Strategic Growth Consulting
Develop scalable systems, refine your marketing strategy, and unlock growth with hands-on, data-driven consulting.
Great jewelry doesn't just happen — it's built through smart strategy, efficient systems, and standout design. Whether you’re developing a special piece or scaling a multi-million-dollar operation,
I help you make every move with clarity and confidence.With hands-on experience in CAD, goldsmithing, and production, I bring technical precision. With a creative eye for branding and visual identity, I help your designs stand out and be simply beautiful.
Great brands don’t just happen — they’re built through smart strategy, efficient systems, and standout design. Whether you’re developing your first collection or scaling a multi-million-dollar operation, I help you make every move with clarity and confidence.
With hands-on experience in CAD, goldsmithing, and production, I bring technical precision. With a creative eye for branding and visual identity, I help your products and messaging stand out — and sell.
I’m Johnny Blackstone — a goldsmith, designer, and creative consultant with over a decade of experience turning raw ideas into beautiful, buildable jewelry collections. My background blends deep technical training with real-world industry insight, grounded in a degree from the Fashion Institute of Technology (FIT) and design and fabrication studies at the Gemological Institute of America (GIA).
I’ve worked across every stage of the process — from sketching and CAD to production strategy and brand development — helping artists and entrepreneurs bring clarity to their vision and structure to their growth. I believe that strong design starts with intention and ends with execution that feels effortless.
When I’m not consulting, I run a small cat rescue and still carry my years as a professional singer into everything I do — from how I pace a collection to how I help clients find their voice. Whether you’re launching your first piece or scaling a growing brand, I’m here to help you build something real, lasting, and true to you.
"Johnny has been my family’s personal jeweler for almost a decade. From milestone gifts to repairs to custom redesigns, he’s helped us create a collection of jewelry with real meaning behind it."
- Sharon G.
"I had no idea what I was doing with my girlfriend’s engagement ring. I just knew I wanted it to feel personal. Johnny walked me through it step by step, never made me feel dumb, and delivered something that genuinely blew her away."
- Eric D.
"I started with some broken gold and outdated pieces and finished with a stunning new necklace and cash in my pocket. It was honestly kind of amazing."
- Maya B.
"Way better than working with a retail store. No pressure, no pushy sales. Just real expertise and a way better final product."
- J. T.
"My ring was missing a stone and two other shops said it couldn’t be saved. Johnny remade it and replaced the stone — it looks better now than when I bought it."
— Joanna T.
"He helped me turn a gold wedding band I no longer wore into a completely new design that felt like mine. It wasn’t just a piece of jewelry. It was healing."
— Elena S.
"Johnny’s helped our family through engagements, anniversaries, and even loss. There’s a piece of him in so many of our most meaningful jewelry moments."
— Thomas L.
"We were stuck trying to scale our jewelry line without sacrificing quality. Johnny helped us clean up our process, vet our vendors, and think more strategically. He brought calm to the chaos."
— Small DTC brand founder
"The bracelet Johnny made for my daughter’s graduation included stones for her, me, and my mom. I didn’t even know that was possible. Now it’s a family treasure."
— Tamika R.
"I brought him a ring I hadn’t worn in years. He helped me reset the stone, tweak the design, and now it’s my favorite piece again."
— Claire S.
"I inherited a bunch of jewelry and had no idea what to keep or scrap. Johnny walked me through it piece by piece and helped me turn the best parts into something brand new."
— Renee C.
"He saved me literally thousands of dollars on my engagement ring and got me something I actually like more than what I was originally shopping for."
— Cassidy V.
"My mom worked with Johnny first. Now I do. He’s helped us both repurpose family jewelry and create new pieces that feel like ours."
— Emily R.
"I came in with a loose stone, no setting, and no clue. He designed a sleek, modern ring that fit my budget and felt way more special than anything I saw in stores."
— Michelle T.
"We needed appraisals for estate purposes. Johnny was professional, fast, and incredibly respectful throughout the process."
— Aaron K.
"My chain had snapped and I assumed it was done for. Johnny fixed it in under a week and cleaned it so well it looked brand new."
— Chris K.
"He turned my dad’s old gold wedding band into two pendants. One for me, one for my brother. It’s one of the most meaningful things I own."
— Nina P.
"Johnny helped me redesign a ring from my divorce. I wanted to move on but not throw it away. Now it looks completely different and totally mine."
— Melissa K.
"We were planning our first production run and had no idea where to start. Johnny helped us tighten the designs, simplify SKUs, and source better. Everything is more streamlined now."
— Startup jewelry duo
"I thought custom meant expensive. Johnny made it work within my budget and it still looks high-end."
— Bree N.
"My grandmother’s earrings had been sitting broken in a box for years. Johnny repaired them like new. She would’ve been so happy to see them worn again."
— Robin S.
"I brought in a random mix of gold I wasn’t wearing. Johnny helped me sell what wasn’t useful and melt the rest into a clean, everyday ring that I love."
— Darlene T.
"Johnny helped me create a pendant using stones from three different rings. I didn’t think it could be done but it turned out gorgeous and totally unique."
— Alyssa B.
"My daughter got engaged and I knew exactly who to send her to. Johnny helped her design something timeless and totally personal. LOVE LOVE LOVE our flower ring"
— Carmen M.
"Johnny isn’t just a jeweler. He’s a great listener and someone who actually cares about what the piece means to you."
— Rachel M.
Let’s Unlock Your Jewelry’s Full Potential You’ve got the vision! You’ve put in the work. Now it’s time to align your needs with the highest standard. If you’re ready to maximize your jewelry investment and have a great time doing it, let’s make it happen — together.
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